Course Brief · Vol. I · April 2026
A New Course for Founders, SMBs & Their Teams

Stop demoing AI.
Start shipping with it.

A four-session, hands-on course that turns AI from a curiosity into your most reliable co-worker — for marketing, growth, and daily execution.

Reserve a seat → Read the syllabus
Format
Four live sessions
For
Founders, SMBs & their teams
You leave with
A working system
Built around
Your business
Claude Notion Apollo Canva Gamma HeyGen Lovart Synthesia Replit Google Labs Anthropic Claude Notion Apollo Canva Gamma HeyGen Lovart Synthesia Replit Google Labs Anthropic
The Promise

You don't need more AI tools.
You need an operating system.

Most courses tour features. This one redesigns the way your business runs — so AI does the work, not you.

No. 01 — Foundation

Make AI understand your business

Connect your tools. Organize your context. Replace ten tabs with one workspace that already knows who you are.

No. 02 — Strategy

Find the fastest path to revenue

Use AI to clarify your audience, sharpen your offer, and pressure-test the moves that actually move the needle.

No. 03 — Creative

Ship campaigns without an agency

Turn one brief into landing pages, videos, decks, and prototypes — using the new wave of AI design tools.

The Reality

Sound familiar?

  • 01
    You're juggling ten tools and mastering none.Notion, Canva, Apollo, ChatGPT, Drive, Gmail — and the workflow still breaks.
  • 02
    Your business context lives in 54 folders and 3,200 files.AI can't help if it can't find what you already know.
  • 03
    Every AI subscription has to justify itself in revenue.Productivity wins are nice. Pipeline wins keep the lights on.
  • 04
    GTM still feels fuzzy — audience, offer, channel, sequence.Without sharpness, AI just multiplies the noise.
  • 05
    Every prompt feels shallow.You know what you want — you just can't get the model to deliver it.
  • 06
    Manual workarounds are baked into the workflow.ChatGPT → copy → paste → reformat. Rework is treated as normal.
  • 07
    Setup friction kills momentum on day one.Account confusion, rate limits, connectors — and the magic never lands.
The Four Sessions

A clear arc — from setup to shipped.

Session No. 01
Foundation

Build Your AI Business Workspace

Set up Claude/Cowork, connect your tools, and feed AI the context it needs to act like a teammate — not a search box.

You leave with
An AI-ready workspace tailored to your business
Session No. 02
Strategy

GTM, Revenue & Positioning

Clarify your audience, audit your competition, and rank revenue paths by speed, effort, and upside — with AI as your strategist.

You leave with
A one-page GTM brief and a 30-day test plan
Session No. 03
Creative

Build Your AI Creative Studio

Lovart, Google Stitch, Replit, HeyGen + Hyperframes, Synthesia, and Google Flow — the new stack for shipping campaigns at speed.

You leave with
A landing page, promo video, and full creative kit
Session No. 04
Distribution

Sales, Distribution & Engagement

Move beyond "spray and pray." Build segmented outreach, warm-intro plays, and follow-up loops that turn interest into conversations.

You leave with
A distribution plan and engagement system you'll use weekly
Who It's For

Built for the people
actually running the thing.

No. i — Founders

Founders

Wearing every hat, looking for leverage instead of one more subscription.

No. ii — Marketing

Small marketing teams

Two-person shops who need to ship like a ten-person agency.

No. iii — Operators

Operators & GMs

Running ops, sales, and finance from one inbox. Fewer fires, faster decisions.

By the End

Four sessions. Four working systems.

01.
AI workspace
Connected, context-rich, ready to work from day one.
  • Claude / Cowork project tailored to your business
  • Tools, files, and brand voice connected
  • Reusable prompt patterns saved as memory
  • Setup checklist you can run with your team
"AI that already knows who I am, what I sell, and how I sound."
02.
GTM brief
A one-page plan with audience, offer, channel, and sequence.
  • Sharpened ICP and positioning
  • Top three revenue paths, scored and ranked
  • Competitor audit with the gaps you'll exploit
  • 30-day GTM test with success metrics
"The fastest, simplest, easiest way to generate revenue — written down."
03.
Creative kit
Page, deck, video, prototype, social — all on-brand, shipped.
  • Landing page in your style (Lovart + Stitch)
  • Promo video (HeyGen + Hyperframes)
  • Pitch deck or one-pager (Gamma)
  • Working prototype demo (Replit)
"Campaign assets in days, not weeks — without an agency."
04.
Distribution plan
Segments, sequences, and follow-up loops you'll run weekly.
  • Segmented audience lists by intent
  • Multi-touch outreach sequence drafted
  • Warm-intro plays for high-trust channels
  • Engagement loop that scores replies
"From spray-and-pray to a real engagement system."
Enrollment Open

The next four weeks could
rebuild how your business runs.

Limited cohort. Built around your business, not generic exercises. Bring a real project — leave with it shipped.

Reserve my seat →

Questions? Reply to the invite email or reach out to the HAE team.